With the holiday season underway, the pressure to find that perfect gift or holiday card is beginning to intensify. In a recent survey of 2,000 people in the U.S. split evenly by generation (Gen Z through Baby Boomers), it was revealed that more than a third of respondents feel pressure shopping for someone who seemingly has everything. Recently, Jess Lesesky, Vice President of Merchandising at Shutterfly, participated in a nationwide satellite media tour to discuss tips for making the holiday season as easy as Shutterfly with personalized gifts and cards.
A video accompanying this announcement is available at: https://youtu.be/MToXfnBM1g4
Jess Lesesky from Shutterfly Discusses the Biggest Holiday Shopping Trends, Digital vs. Physical Holiday Cards, and Holiday Hacks
Shutterfly is the go-to destination to discover, design and purchase unique and personalized items and cards at a variety of price points within consumers target budgets. The brand offers a massive product assortment of over 600 customizable items as diverse as canvas prints, jewelry, coffee mugs, photobooks and holiday cards.
The act of personalization is particularly important during the holiday season, as revealed by more than a third of survey respondents feeling more inclined to customize unique gifts during this time. And with many consumers focusing their spending on experiences like trips and concerts over the last 12 months, gifts that capture those moments and turn them into lasting memories are what consumers are looking to share with their loved ones this year.
When it comes to holiday cards, more than half of all survey respondents say they still mail their cards versus sending via digital and social platforms. Two-thirds also prefer to receive physical cards as opposed to digital ones. Even for todays digital-savvy Millennial and Gen Z consumers, physical cards and personalized gifts reign supreme in conveying the sentiment of the holiday season.
Shutterfly is the undisputed leader in holiday cards, and on average, during the holiday season, produce 165 million cards thats half the population of the US.
Finding the right gift can be hard, but Shutterfly makes it easy for you to create one-of-a-kind personal gifts in minutes that promise to bring smiles to faces all year long.
Visit Shutterfly.com for all of your personalized gifting and card needs.
About Jess Lesesky
Jessica Lesesky is a dynamic leader serving as the Vice President of Merchandising for Shutterfly and Snapfish. In her current role, she is responsible for developing and implementing growth strategies for merchandising as well as establishing the vision for new concepts that pave the way for future expansion.
With an extensive background in e-commerce and marketplaces, Jessica has held leadership positions at companies like eBay, Barnes & Noble and RetailMeNot. Her expertise includes executing successful turn-around initiatives for large enterprises and spearheading business incubators, introducing innovative revenue streams.
Prior to Shutterfly, Jessica held the position of Chief Revenue Officer at Spoonflower, where she played a pivotal role in achieving nearly triple-digit growth for the brand's wallpaper category. She was part of the executive team leading Spoonflowers acquisition by Shutterfly in 2021.
An accomplished retail executive, she has a passion for creating products, services and experiences that deliver meaningful value to consumers and are integral to an organizations success.
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